300 Views  9 months ago
Planting a flag is not about having your logo all over the place or asking for a follow on social media, such as “Follow me” or “Like us;” planting a flag is about purposely posturing your brand at the junction of every milestone, which gives your brand maximum recognition.

At every intersection where success is achieved in your customer journey, customer acquisition, and service delivery, and at the junction where your customer has achieved success, that’s where you intentionally place your brand. These are the right junctions to posture your brand. , at every intersection where success is achieved and a problem is resolved.

You can take this out of the digital world; perhaps you have people at your front desk and at local events who begin to think of how to posture your brand effectively, remember, plant a flag at the junction of success.

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